Mamdani Drops 1,500 Hand-Made $50 NYC World Cup Jerseys at City Store — Affordability Counter to FIFA's $375 Official Kits

9 AM today: NYC City Store releases 1,500 hand-made NYC World Cup jerseys at $50 each — designed by Arsh Raziuddin, produced in Bed-Stuy by family-owned Mazzi Sports. 500 of each colorway (black/white, black/yellow, blue/orange) with bold "New York City" graphics, a pigeon, and a soccer ball. Pitched explicitly against FIFA's $375 Adidas/Nike kits — same affordability frame as the $50 MetLife lottery tickets. In-person only at NYC City Store; Inc. and BKMAG frame it as Mamdani's signature move for opening day. Pairs with the $130K "Know Your Rights" canvass already running through the tournament window.

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